Felipe Guarin
ARTIST & AI LEADER · AI LEAD AT PLATZI · ATLANTA
My installation Apperception turns a visitor's live brain activity into images in real time; it was shown at LOOP Atlanta during the Atlanta Film Festival's 50th-anniversary SOUND + VISION. An optimistic builder fueled by curiosity and impact, I'm AI Lead at Platzi, building generative AI products that change how people learn. Before that, AI Lead at Adtechnacity — where our products drove an 89% RPM increase and $10M+ in incremental revenue. 500+ AI projects shipped, an esports platform built in Japan, an award-winning creative agency, and an MIT Hackathon win.
If you're building AI products that change how people work and learn — let's talk.
— double-click any icon on the desktop to open a program —
ApperceptionPlatziAdtechnacity
Wawo.ai(2)
Kinix(2)
In-House Project
Rakuten
Nemo
Minteo
School of Whales
Myagi
ViiVWhatever Works
Sony
Stambul(2)
Cooper Precision
Prevention Access Campaign(2)
Yabai
Ren Hospitality
In House Project
Globaleader
Kohoku Lounge
King Goose
Click Clack Hotel(3)
24/7 by Paola Turbay(2)
P.Chokko
Cartel Urbano
Akebono&JapanDinerista
Inversa
Egg
Miiroko
Lôr
El Show Rosa
Moons
Memoria Trans
Realidades Múltiples
Indiebo
Caótica Belleza
ONClick Clack Hotel
Archetypes
Customer archetypes are constructs of shared meanings that encapsulate and articulate social understandings. They are used to organize a narrative that comes out from hard and soft data so we can find meaningful analogies to a situation or bringing a customer story to life.
The Click Clack Hotel identified five customer archetypes among its clients;
Together with the Click Clack lab, we co-created, and art directed a series of images that could visually explain each of their customer’s archetypes and evidence why their clientele is so unique.
I'm here to explore the city by seeking action and adventure.
I'm here to soak up the culture.
I am here to do business and close the deal, in town to make things happen.
My credit card is ready to buy buy buy.