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Felipe Guarin

ARTIST & AI LEADER · AI LEAD AT PLATZI · ATLANTA


My installation Apperception turns a visitor's live brain activity into images in real time; it was shown at LOOP Atlanta during the Atlanta Film Festival's 50th-anniversary SOUND + VISION. An optimistic builder fueled by curiosity and impact, I'm AI Lead at Platzi, building generative AI products that change how people learn. Before that, AI Lead at Adtechnacity — where our products drove an 89% RPM increase and $10M+ in incremental revenue. 500+ AI projects shipped, an esports platform built in Japan, an award-winning creative agency, and an MIT Hackathon win.

If you're building AI products that change how people work and learn — let's talk.

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Rakuten

Mobile Tech Explained

CATEGORIES
Creative Direction, Marketing, Technology
ROLES
Art Direction · Concept Design
DATE
June 30, 2023

Rakuten Group, Inc. (楽天グループ株式会社) is Japanese electronic commerce and online retailing company based in Tokyo, one of the largest e-commerce sites in Japan.

Together with the Eat Creative team, we created a unique illustration style for Rakuten’s Rakuten Today blog. The illustrations had to turn complex technology-related concepts into easy-to-understand visuals while staying true to Rakuten’s brand values.

The result was a friendly and effective illustration system that could make the illustrations look cohesive when placed together but look different enough to engage the readers without boring them.

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