Felipe Guarin
ARTIST & AI LEADER · AI LEAD AT PLATZI · ATLANTA
My installation Apperception turns a visitor's live brain activity into images in real time; it was shown at LOOP Atlanta during the Atlanta Film Festival's 50th-anniversary SOUND + VISION. An optimistic builder fueled by curiosity and impact, I'm AI Lead at Platzi, building generative AI products that change how people learn. Before that, AI Lead at Adtechnacity — where our products drove an 89% RPM increase and $10M+ in incremental revenue. 500+ AI projects shipped, an esports platform built in Japan, an award-winning creative agency, and an MIT Hackathon win.
If you're building AI products that change how people work and learn — let's talk.
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ApperceptionPlatziAdtechnacity
Wawo.ai(2)
Kinix(2)
In-House Project
Rakuten
Nemo
Minteo
School of Whales
Myagi
ViiVWhatever Works
Sony
Stambul(2)
Cooper Precision
Prevention Access Campaign(2)
Yabai
Ren Hospitality
In House Project
Globaleader
Kohoku Lounge
King Goose
Click Clack Hotel(3)
24/7 by Paola Turbay(2)
P.Chokko
Cartel Urbano
Akebono&JapanDinerista
Inversa
Egg
Miiroko
Lôr
El Show Rosa
Moons
Memoria Trans
Realidades Múltiples
Indiebo
Caótica Belleza
ONStambul
Stambul Rebrand
Stambul is a 60–year–old family business dedicated to construction and development. Since they placed their first brick in Venezuela 60 years ago, the company has grown and generated its unique working style based on excellent quality combined with the insane creativity that goes into every project they take on.
The company had found its style, and it needed an identity that reflected its long–time heritage combined with the freshness of its company culture. Now that they know who they are as a company, they require a brand that reflects it.
I slightly updated elements of their existing brand, like their logo‘s red bricks and their primary color (red), and mixed them with work inspired by artists that have sought to express madness within architecture like mc Escher and Cinta Vidal Agulló.
The result is a one–of–a–kind development company brand that, with its relaxed yet professional tone of voice and eccentric illustrations, tells the story of a unique business that makes all its client‘s dreams come true.
Additional to the brand I directed the design and execution of its new website.
And everything starts just by placing the first brick.