Felipe Guarin
ARTIST & AI LEADER · AI LEAD AT PLATZI · ATLANTA
My installation Apperception turns a visitor's live brain activity into images in real time; it was shown at LOOP Atlanta during the Atlanta Film Festival's 50th-anniversary SOUND + VISION. An optimistic builder fueled by curiosity and impact, I'm AI Lead at Platzi, building generative AI products that change how people learn. Before that, AI Lead at Adtechnacity — where our products drove an 89% RPM increase and $10M+ in incremental revenue. 500+ AI projects shipped, an esports platform built in Japan, an award-winning creative agency, and an MIT Hackathon win.
If you're building AI products that change how people work and learn — let's talk.
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ApperceptionPlatziAdtechnacity
Wawo.ai(2)
Kinix(2)
In-House Project
Rakuten
Nemo
Minteo
School of Whales
Myagi
ViiVWhatever Works
Sony
Stambul(2)
Cooper Precision
Prevention Access Campaign(2)
Yabai
Ren Hospitality
In House Project
Globaleader
Kohoku Lounge
King Goose
Click Clack Hotel(3)
24/7 by Paola Turbay(2)
P.Chokko
Cartel Urbano
Akebono&JapanDinerista
Inversa
Egg
Miiroko
Lôr
El Show Rosa
Moons
Memoria Trans
Realidades Múltiples
Indiebo
Caótica Belleza
ONInversa
THE MEMPHIS MOVEMENT
De Lazara is a family-owned Italian Winery that has produced Prosecco since 1978. In 2021 they saw an opportunity to enter the RTD market in the US, so they needed a brand for it.
The challenge was to design an upscale Italian brand that would stand out in an already saturated market full of packaging screaming for attention with bright colors, bold typographies, and sassy tones of voice.
By combining scientific research and artistic inspiration, I developed a brand concept that would pass the "stand out" test and successfully communicate the Italianisimo brand value the client wanted to get across.
Check out the process from start to finish by scrolling down:
The client wanted the brand to be first of all, Italian, without using overused Italian cliche symbols. To start looking for unique Italian territory I first mapped all the icons I wanted to avoid.
During the project‘s research phase, I found some interesting evidence about how certain graphic patterns are more eye–catching than others. For example, one of the studies explained how stripes are especially good at creating tension in vision, which reminded me of how they are often used in advertising to draw attention to a product.