Felipe Guarin
ARTIST & AI LEADER · AI LEAD AT PLATZI · ATLANTA
My installation Apperception turns a visitor's live brain activity into images in real time; it was shown at LOOP Atlanta during the Atlanta Film Festival's 50th-anniversary SOUND + VISION. An optimistic builder fueled by curiosity and impact, I'm AI Lead at Platzi, building generative AI products that change how people learn. Before that, AI Lead at Adtechnacity — where our products drove an 89% RPM increase and $10M+ in incremental revenue. 500+ AI projects shipped, an esports platform built in Japan, an award-winning creative agency, and an MIT Hackathon win.
If you're building AI products that change how people work and learn — let's talk.
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ApperceptionPlatziAdtechnacity
Wawo.ai(2)
Kinix(2)
In-House Project
Rakuten
Nemo
Minteo
School of Whales
Myagi
ViiVWhatever Works
Sony
Stambul(2)
Cooper Precision
Prevention Access Campaign(2)
Yabai
Ren Hospitality
In House Project
Globaleader
Kohoku Lounge
King Goose
Click Clack Hotel(3)
24/7 by Paola Turbay(2)
P.Chokko
Cartel Urbano
Akebono&JapanDinerista
Inversa
Egg
Miiroko
Lôr
El Show Rosa
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Realidades Múltiples
Indiebo
Caótica Belleza
ONViiV
Positive Series
Project Overview
Positive Series is a unique digital platform designed to combat HIV stigma and promote awareness about HIV, targeting organizations across the United States. The project aimed to humanize the experience of living with HIV and spread the message of Undetectable = Untransmittable (U=U), a critical concept in HIV treatment and prevention.
The Challenge
The stigma surrounding HIV and the lack of awareness about U=U often hinder effective communication and advocacy efforts. The challenge was to create a platform that not only educates but also resonates on a personal level, encouraging empathy and understanding.
The Solution
Recognizing that every individual’s journey with HIV is unique, we decided to highlight personal stories of love, struggle, doubt, happiness, and strength. We collaborated with four individuals who candidly shared their experiences of living with HIV and learning about U=U.
To bring these stories to life, we partnered with four artists who created original artwork inspired by each narrative. This approach allowed us to present these personal experiences in a visually compelling and emotionally engaging way.
Check the website here