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Felipe Guarin

ARTIST & AI LEADER · AI LEAD AT PLATZI · ATLANTA


My installation Apperception turns a visitor's live brain activity into images in real time; it was shown at LOOP Atlanta during the Atlanta Film Festival's 50th-anniversary SOUND + VISION. An optimistic builder fueled by curiosity and impact, I'm AI Lead at Platzi, building generative AI products that change how people learn. Before that, AI Lead at Adtechnacity — where our products drove an 89% RPM increase and $10M+ in incremental revenue. 500+ AI projects shipped, an esports platform built in Japan, an award-winning creative agency, and an MIT Hackathon win.

If you're building AI products that change how people work and learn — let's talk.

— double-click any icon on the desktop to open a program —

AI & Thinking — SimpleText
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Are we drawing the lines between 'technical' and 'creative' tools in the wrong place?

by Felipe Guarín · Jul 3, 2025


Are we drawing the lines between 'technical' and 'creative' tools in the wrong place?

At adtechnacity, we've been pushing the boundaries of what's possible with AI-powered marketing tools. Just yesterday, I used Cursor (traditionally a code editor built for software developers) integrated with Perplexity MCP and Firecrawl MCPs to conduct deep research on a client's market landscape. Within the same environment, I transformed that research into a landing page copy generator, generated a full HTML presentation to pitch the strategy, and built a micro-dashboard to analyze the data. What used to require multiple tools, platforms, and handoffs now happens in one seamless workflow with Cursor powering it all.

It made me realize: we're witnessing the birth of a new breed of marketers and creatives, and we ARE that new breed. At adtechnacity, we're using tools like Cursor not just as a code editing tool (which we also are), but as our AI-powered marketing workbench. We're conducting competitor analysis, drafting new campaign angles, building micro-tools, and creating interactive prototypes in one environment.
We've discovered that the line between "marketer" and "maker" it's completely dissolved.

Now, we're learning to orchestrate and we're treating AI as our creative partner, because in my opinion, having the audacity to use developer tools for decidedly non-developer purposes is what gives us our unfair advantage in the market.

Maybe the future of marketing isn't about choosing between being creative, strategic, or technical. Maybe it's about refusing to choose at all, because I'm all of them in one moment and none of them in the next, constantly evolving with the tools at my disposal.

Originally on LinkedIn
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