School of Whales

School of Whales

School of Whales is a Miami-based fin-tech start-up founded May 2021 by financial whale Andrea Petersen and her business partners, Daniel Pena-Giraldi, a whale in commercial real estate development and general construction, and JJ Giraldi, who brings over 30 years of expertise in finance and strategic planning.


We designed an identity inspired by the company’s city of origin; Miami. combined with a tech edge. Palmtress




School of Whales


Our Role

Creative Direction · Creative management · Product Management


June 27, 2023